Woman with sleek, glossy hair after a professional keratin treatment at Michael Todd Hairdressing, East Grinstead — smoothing and frizz control across West Sussex
Hair Straightening and Smoothing

Keratin Treatment

From £270
3 hrs
Patch Test
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A keratin treatment is a professional smoothing service that infuses your hair with protein to eliminate frizz, soften your natural texture, and deliver glossy, manageable results that last for months. Our team at Michael Todd Hairdressing in East Grinstead uses advanced formulations and precise heat-sealing techniques to transform thick, coarse, or unruly hair into silky, polished locks that require far less daily styling effort.

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What Happens During Your Appointment

Your keratin treatment begins with a thorough consultation to assess your hair type, condition, and goals. We then deep-cleanse your hair with a clarifying shampoo to remove buildup and open the cuticle, preparing it to absorb the treatment.

The keratin solution is applied section by section from root to tip, then left to process before being blow-dried and flat-ironed in fine sections to seal the formula into each strand. The entire appointment typically takes 2.5–4 hours depending on your hair's length and thickness, so we recommend setting aside plenty of time to relax and enjoy the transformation.

Results You Can Expect

Keratin treatments deliver dramatic frizz reduction, noticeably enhanced shine, and a softer, more manageable texture. Your natural curl or wave pattern will be softened rather than eliminated, giving you smooth, polished hair that still moves naturally.

Most clients find their blow-drying time is cut significantly—often by half or more—and styling becomes faster and easier. Results typically last 3–5 months, gradually fading as the treatment washes out, with some clients enjoying effects for up to six months with diligent aftercare.

Aftercare for Long-Lasting Smoothness

To maximize your results, avoid washing your hair for 72 hours after the treatment and keep it loose—no ponytails, clips, or tucking behind your ears during this setting period.

Once you resume washing, switch to sulphate-free, keratin-safe shampoo and conditioner and wash less frequently using lukewarm water. Limit exposure to chlorine and saltwater, and consider regular nourishing masks and silk scrunchies to protect your investment. Our stylists will guide you through the best home-care routine during your appointment.

Who Benefits Most

Keratin treatments are ideal for anyone with thick, coarse, frizzy, or wavy hair who craves smoother, more polished texture without the commitment of permanent straightening. If you spend significant time blow-drying or battling humidity-induced frizz, this service can be genuinely transformative.

Treatments start from £270, with pricing adjusted for longer or denser hair. Book a consultation with Rebekah, Marie, Jade, or Katie to discuss whether keratin smoothing is right for you and your lifestyle.

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Frequently Asked Questions

How long does a keratin treatment appointment take?
Most appointments take 2.5–3 hours, though very long, thick, or curly hair may require up to 4 hours. The process includes cleansing, application, blow-drying, and flat-ironing each section multiple times to seal in the treatment.
How long do keratin treatment results last?
Results typically last 3–5 months, with some clients enjoying effects for up to six months. Longevity depends on your hair type, how frequently you wash, and whether you use sulphate-free products and avoid chlorine.
Can I wash my hair immediately after a keratin treatment?
No—you'll need to avoid washing your hair for around 72 hours after the treatment to allow the formula to fully set. You should also keep your hair loose during this period and avoid clips, ties, or tucking it behind your ears.
Will a keratin treatment make my hair completely straight?
Keratin treatments primarily smooth and soften your natural texture rather than straightening it entirely. You'll see significantly reduced frizz and looser curls or waves, but your hair will retain movement and body.
What products should I use after a keratin treatment?
Switch to sulphate-free, keratin-safe shampoo and conditioner to avoid stripping the treatment. Wash less frequently, use lukewarm water, and incorporate nourishing masks and gentle styling tools like silk scrunchies.
Can I swim after having a keratin treatment?
Avoid chlorine and saltwater as much as possible, especially in the first few weeks, as they can strip the treatment and shorten results. If you swim regularly, consider wearing a protective cap or rinsing immediately with fresh water.
How much does a keratin treatment cost at Michael Todd Hairdressing?
Keratin treatments start from £270, with final pricing based on your hair's length, thickness, and condition. We'll confirm the exact cost during your consultation.
Is a keratin treatment suitable for coloured or chemically treated hair?
Yes, but we'll assess your hair's condition during consultation to ensure it's healthy enough for the treatment. Keratin can actually enhance colour-treated hair by adding shine and reducing porosity, but timing and product choice are important.
How soon can I colour my hair after a keratin treatment?
It's best to colour your hair before the keratin treatment or wait at least two weeks afterwards. We recommend discussing timing with your stylist during your consultation to plan the ideal sequence.
Will a keratin treatment damage my hair?
When performed professionally with quality products, keratin treatments are generally safe and can even improve hair condition by filling in weak areas and smoothing the cuticle. We'll assess your hair beforehand to ensure suitability.

Available Team Members

These team members perform this service

  • Rebekah from Michael Todd hairdressing - Salon Owner - stylist-colourist
    Rebekah Todd
    Salon Owner
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  • Marie Mercer style director at Michel Todd Hairdressing in East Grinstead
    Marie Mercer
    Style Director
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  • Jade Finch. Senior stylist at Michel Todd Hairdressing. East Grinstead
    Jade Finch
    Senior Stylist
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  • Katie Quy, Senior Stylist at Michael Todd Hairdressing in East Grinstead, showcasing her signature bouncy curls and warm smile, wearing a stylish animal print blouse.
    Katie Quy
    Senior Stylist
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